Meet the Team

  • Ryan Ginifer

    Owner & Managing Director

    Ryan combines more than 30 years of motor industry experience with advanced technical expertise and plays a central role in the technical standards at William Street Motor Services. As an IMI Level 4 qualified Master Technician, his expertise includes electric and hybrid vehicles, advanced electronics and complex technical work. Alongside running the business, Ryan remains actively involved in the workshop, bringing decades of hands-on experience to vehicle diagnosis, servicing and repair.

    Specialist Expertise & Qualifications

    • More than 30 years of motor industry experience
    • Master Technician
    • IMI Level 4 qualified
    • EV and hybrid vehicle expertise
    • Advanced vehicle electronics
    • Complex diagnostics and technical fault finding
  • Jodie Burden

    Front of House

    Jodie is part of the front-of-house team, helping customers throughout their visit and supporting the day-to-day organisation of the workshop. With three years of motor industry experience and IMI training in front-of-house operations and customer relations, she helps make sure customers are kept informed and looked after while their vehicle is with the team. Away from work, Jodie is a mum and a committed cat lover.

    Specialist Expertise & Qualifications

    • Three years of motor industry experience
    • IMI trained in front-of-house operations
    • IMI training in customer relations
    • Customer communication and support
    • Workshop coordination
  • Richard Bradley

    Front of House

    Richard has worked in the motor industry since 2007 and brings experience from almost every area of a dealership, including parts, sales, service and bodyshop operations. Before joining William Street Motor Services, he worked with Suzuki, BMW and Toyota, including four years managing Toyota service and bodyshop departments. Customer service has always been a major part of Richard’s career, with his Toyota team receiving national and European recognition for the standards they delivered.

    Specialist Expertise & Qualifications

    • Motor industry experience since 2007
    • Experience across service, parts, sales and bodyshop operations
    • Four years managing Toyota service and bodyshop departments
    • Two national customer service awards and one national runner-up award
    • European customer service award
    • Specialist expertise in customer service and workshop control
  • Lula-Belle Ginifer

    Service Advisor

    Lula-Belle supports customers as part of the service reception team, helping to keep communication organised between customers and the workshop. Alongside her role at William Street Motor Services, she is studying to become a nurse, bringing the same attentive and organised approach to her work with customers. She has a keen eye for detail and helps make sure the front-of-house team keeps everything moving.

    Specialist Expertise & Qualifications

    • Service reception and customer support
    • Customer communication
    • Workshop administration
    • Strong attention to detail
    • Currently studying to become a nurse
  • Jack Watson

    Third-Year Apprentice Technician

    Jack is currently in the third year of his apprenticeship and is developing his skills through a combination of structured training and experience in the William Street Motor Services workshop. Working alongside the wider technical team gives him the opportunity to build experience across servicing, maintenance, repairs and modern vehicle technology as he works towards becoming a fully qualified technician.

    Specialist Expertise & Qualifications

    • Third-year apprentice technician
    • Developing workshop experience
    • Vehicle servicing and maintenance
    • Learning alongside experienced and Master Technicians
    • Building skills across modern vehicle systems
  • Bradley Deakins

    Technician & MOT Tester

    Bradley is an experienced technician and MOT tester with additional training in electric and hybrid vehicles. His Level 3 EV and Hybrid qualification supports William Street Motor Services’ growing specialist capability as more customers move into electrified vehicles. When he is away from the workshop, Bradley enjoys spending time with his wife and two children.

    Specialist Expertise & Qualifications

    • Qualified vehicle technician
    • MOT tester
    • Level 3 EV and Hybrid trained technician
    • Servicing, maintenance and vehicle repairs
    • Electric and hybrid vehicle expertise
  • Declan Neal

    Level 3 Technician

    Declan is a Level 3 Technician with four years of experience working on vehicle servicing, maintenance and repairs. He is continuing to build his technical experience as part of the William Street Motor Services workshop team and has a particular enthusiasm for engines. Outside work, Declan is also a keen gamer.

    Specialist Expertise & Qualifications

    • Level 3 qualified technician
    • Four years of industry experience
    • Vehicle servicing and maintenance
    • Mechanical repairs
    • Strong interest in engines and automotive technology
  • Liam Grant

    Diagnostic & Electrical Technician

    Liam brings nine years of motor industry experience to the workshop and specialises in vehicle diagnostics and electrical systems. His expertise is particularly valuable when investigating faults that require a more detailed understanding of modern vehicle electronics and electrical components. Outside the workshop, Liam is a family man and enjoys spending time with his wife and two children.

    Specialist Expertise & Qualifications

    • Nine years of industry experience
    • Diagnostic technician
    • Electrical systems expertise
    • Vehicle fault finding
    • Servicing, maintenance and repair

Our Location

Find Us

William Street Motor Services
39 William Street
Cleethorpes
Lincolnshire
DN35 8PT
01472 509031

Get Directions »

Opening Times

Monday 08:00 - 18:30
Tuesday 08:00 - 18:30
Wednesday 08:00 - 18:30
Thursday 08:00 - 18:30
Friday 08:00 - 18:30
Saturday Closed
Sunday Closed

© William Street Motor Services - 2026